flat plan print for campaign

 




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CASE STUDIES OF ADVERTISING CAMPAIGNS

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Case study 1: KFC the family feast  TV Ad: UK KFC ADVERT - Family Feast - feb 2014 - YouTube KFC family feast is one of KFC's most famous campaigns, its famously bought and loved for families, parties, etc. However, the latest campaign for them was 7 years ago. This collection is six pieces of chicken, four regular fries, two large sides and a large bottle to drink for the side and beans or coleslaw or sweet corn for your choosing. All the chicken in is the original from 1952. This advert was launched in 2015 it was all over social media and TV. It is a UK advert. This product can be displayed on billboards, tv or social media apps such as Instagram. Aims The purpose of this ad is to further promote and gain more and more customers and higher status, they are already one of the highest most worldwide food brands and they must always create new foods and promote themselves more for generations upon generations hence why this advert is such a huge s...
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initial notes on chocolate bars

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 Cadbury caramel Description of the package   The top half of the package is dark purple, and the bottom half is a light mustard yellow swirl with a caramel chocolate in the middle with the original Cadbury font on the purple side and the caramel is written in italic cursive font on the yellow side. Slogan There is no slogan for this chocolate except the iconic and one just for Cadbury chocolate in general (there's a glass half in everyone) this slogan fits in with the chocolate and the milk falling on top of it. Previous advert The last advert for this chocolate was the very famous and loved chocolate bunny back in the 80's they made thousands of adverts with her and now in the 20th century the chocolate isn't as popular, so the adverts stopped. Description of taste  the moment you bit into it you can taste the caramel and it is very sweet and rich and its editioned sweetness from the chocolate itself being sweet already. Luxury? On the go? Everyday? i believe this choco...
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response to client brief

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  explanation of demographics My audience will be younger generation this is because older generations may not like the popping consistency or the weird sensation the chocolate gives you when you taste it. My audience will be age range between 12 to 24 years old. To make my advertising campaign appealing I might include a slogan or quote that will stick in peoples head as soon as they will think of it or every time they buy or eat the chocolate. An advantage that I have for the audience is that younger generations are the ones that buy more they are always more inclined and interested in spending or trying new things older audiences might not eat chocolate as its too sweet for them, don't like spending money that much, or they want to stick to the chocolate they know. I believe the most challenging thing for this audience would be whether they watch television so I would have to put my advert on social media or billboard.  conventions  The conventions of television campai...
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