initial notes on chocolate bars

 Cadbury caramel

Description of the package 

The top half of the package is dark purple, and the bottom half is a light mustard yellow swirl with a caramel chocolate in the middle with the original Cadbury font on the purple side and the caramel is written in italic cursive font on the yellow side.

Slogan

There is no slogan for this chocolate except the iconic and one just for Cadbury chocolate in general (there's a glass half in everyone) this slogan fits in with the chocolate and the milk falling on top of it.

Previous advert

The last advert for this chocolate was the very famous and loved chocolate bunny back in the 80's they made thousands of adverts with her and now in the 20th century the chocolate isn't as popular, so the adverts stopped.

Description of taste 

the moment you bit into it you can taste the caramel and it is very sweet and rich and its editioned sweetness from the chocolate itself being sweet already.

Luxury? On the go? Everyday?

i believe this chocolate is a luxury as it is too sweet for on the go or every day and someone may end up sick. However, having it every now and then you can savour it and enjoy it more.

Potential target audience

this chocolate is for older generations because it isn't as popular as the others and my personal opinion is that older generations just like to stick to what they like and younger generations are most interested in what is popular and new.

Cadbury white Oreo

Description of the package

the entire package is dark purple and the tiniest part at the bottom is white to illustrate white chocolate and in the middle is a white chocolate Oreo and the font for the Cadbury id the original with the milk as well and the font for white is big and in bold italic.

Slogan

there is no slogan for this chocolate except for the original there hasn't been a released slogan for any of the new chocolates or the others either.

Previous advert

There hasn't been an advert mad for this advert but there may be one in the future.

Description of taste

It tastes very similar to the chocolate Oreo version except its white chocolate, and it's known for being really sweet and the Oreo makes the chocolate crunchy.

Luxury? On the go? Everyday

In my opinion it's a luxury because white chocolate is very sweet and white chocolate and Oreo together is a very deluxe duo.

Potential target audience

This chocolate i believe is targeted for younger generations as it's a new chocolate and it may be too sweet for older generations as their taste buds are different and older.

Cadbury Oreo 

Description of the package

The package is the same as the caramel one except it is replaced with a royal blue colour, the chocolate Oreo is in the middle but more towards the right side and signature tip of milk is pouring on top and next on the left side is a half-eaten Oreo.

Slogan

there is no slogan except the original.

Previous advert

4 years ago, an advert came out and it reminds me of Charlie and the chocolate factory there are two kids gathered around a giant bowl where the chocolate is being made in a factory and large Oreo bits are dropped in.

Description of taste

It not too sweet you can taste the Cadbury original chocolate very well and you have the crunch of the Oreo pieces in your mouth, and it just melts.

Luxury? On the go? Everyday?

Every day as it's not too sweet and very enjoyable and nice to share with other people it's very famous as well.

Potential target audience

i believe this is mainly for younger generations as it is still new as well however older generations may love it as well as it's not too sweet.

Dairy milk chocolate

Description of the package

The entire package is dark purple, in with white bold font in big is dairy milk and on the right side beneath the font is a chocolate shaped as a milk bottle tipping and milk droplets pouring out.

Slogan

There's a glass and a half in everyone.

Previous advert

In the advert it is a giant chocolate mixing, and a giant milk pours inside out it. The advert is very satisfying to watch and mouth-watering.

Description of the taste

The chocolate is the right amount of sweetness and its chocolatey and milky the chocolate just melts in your mouth perfectly.

Luxury? On the go? Everyday?

This kind of chocolate can be when ether as it can be a luxury it's an original, popular and highly loved its sweet enough to east on the go and enjoy.

Potential target audience

In my personal opinion, older generations as they appreciate simplicity and younger generations may find it boring as it doesn't have any Oreo etc.

Dairy milk marvellous creations

Description of the package

the entire package is purple with white dashes and theres a hot pink slogan