planning documentation










 LOCATION: outside or indoors with 

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CASE STUDIES OF ADVERTISING CAMPAIGNS

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Case study 1: KFC the family feast  TV Ad: UK KFC ADVERT - Family Feast - feb 2014 - YouTube KFC family feast is one of KFC's most famous campaigns, its famously bought and loved for families, parties, etc. However, the latest campaign for them was 7 years ago. This collection is six pieces of chicken, four regular fries, two large sides and a large bottle to drink for the side and beans or coleslaw or sweet corn for your choosing. All the chicken in is the original from 1952. This advert was launched in 2015 it was all over social media and TV. It is a UK advert. This product can be displayed on billboards, tv or social media apps such as Instagram. Aims The purpose of this ad is to further promote and gain more and more customers and higher status, they are already one of the highest most worldwide food brands and they must always create new foods and promote themselves more for generations upon generations hence why this advert is such a huge s...
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response to client brief

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  explanation of demographics My audience will be younger generation this is because older generations may not like the popping consistency or the weird sensation the chocolate gives you when you taste it. My audience will be age range between 12 to 24 years old. To make my advertising campaign appealing I might include a slogan or quote that will stick in peoples head as soon as they will think of it or every time they buy or eat the chocolate. An advantage that I have for the audience is that younger generations are the ones that buy more they are always more inclined and interested in spending or trying new things older audiences might not eat chocolate as its too sweet for them, don't like spending money that much, or they want to stick to the chocolate they know. I believe the most challenging thing for this audience would be whether they watch television so I would have to put my advert on social media or billboard.  conventions  The conventions of television campai...
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