unit 20

 

Cadbury's Crunchie Advert - Friday Feeling (1991) - Bing video  I have chosen Cadbury Crunchie it's made of milk chocolate with a honeycomb centre its quite a famous and a really good chocolate it doesn't have an advert yet and I believe putting it out more will increase its popularity and Cadbury can earn more benefits from it. Cadbury launched Crunchie in 1929 and it's still a popular snack. I think the audience includes everyone as it is an old chocolate however even younger generations still eat it as its included in all kinds of Cadbury chocolate party deals. The packaging has changed since 1929 as before it had orange packaging with white font in capitals whereas now the background is Cadbury signature purple and in the middle is a gold pop art shape and the font is more cartoon now and the font is red with a white outline. It can be eaten on the go as its small enough to fit your pocket and it's not too sweet that it gives you a headache or feel uneasy it can

 LOCATION: outside or indoors with 

  explanation of demographics My audience will be younger generation this is because older generations may not like the popping consistency or the weird sensation the chocolate gives you when you taste it. My audience will be age range between 12 to 24 years old. To make my advertising campaign appealing I might include a slogan or quote that will stick in peoples head as soon as they will think of it or every time they buy or eat the chocolate. An advantage that I have for the audience is that younger generations are the ones that buy more they are always more inclined and interested in spending or trying new things older audiences might not eat chocolate as its too sweet for them, don't like spending money that much, or they want to stick to the chocolate they know. I believe the most challenging thing for this audience would be whether they watch television so I would have to put my advert on social media or billboard.  conventions  The conventions of television campaign are: