History of my product

Cadbury's Crunchie Advert - Friday Feeling (1991) - Bing video

 I have chosen Cadbury Crunchie it's made of milk chocolate with a honeycomb centre its quite a famous and a really good chocolate it doesn't have an advert yet and I believe putting it out more will increase its popularity and Cadbury can earn more benefits from it. Cadbury launched Crunchie in 1929 and it's still a popular snack. I think the audience includes everyone as it is an old chocolate however even younger generations still eat it as its included in all kinds of Cadbury chocolate party deals. The packaging has changed since 1929 as before it had orange packaging with white font in capitals whereas now the background is Cadbury signature purple and in the middle is a gold pop art shape and the font is more cartoon now and the font is red with a white outline. It can be eaten on the go as its small enough to fit your pocket and it's not too sweet that it gives you a headache or feel uneasy it can be seen as a luxury as it's an original and its quite old people also have it a lot at parties.

Crunchie is made from honeycomb in Canada, cinder toffee from the UK and "hokey pokey" from New Zealand. Late 1990's the Uk released limited edition Crunchie a champagne flavoured bar for New Years Eve 1999.In 2006 "Crunchie blast" was invented with popping candy however it did not last long as it was instead turned into an ice-cream (Magnum) a honeycomb shaped ice cream with popping candy covered in milk chocolate these got sold out in the UK and Ireland. In 2010 Crunchie rocks was introduced chocolate, corn flakes and crunchie.