CASE STUDIES OF ADVERTISING CAMPAIGNS
Case study 1: KFC the family feast TV Ad: UK KFC ADVERT - Family Feast - feb 2014 - YouTube KFC family feast is one of KFC's most famous campaigns, its famously bought and loved for families, parties, etc. However, the latest campaign for them was 7 years ago. This collection is six pieces of chicken, four regular fries, two large sides and a large bottle to drink for the side and beans or coleslaw or sweet corn for your choosing. All the chicken in is the original from 1952. This advert was launched in 2015 it was all over social media and TV. It is a UK advert. This product can be displayed on billboards, tv or social media apps such as Instagram. Aims The purpose of this ad is to further promote and gain more and more customers and higher status, they are already one of the highest most worldwide food brands and they must always create new foods and promote themselves more for generations upon generations hence why this advert is such a huge s...