response to client brief
explanation of demographics My audience will be younger generation this is because older generations may not like the popping consistency or the weird sensation the chocolate gives you when you taste it. My audience will be age range between 12 to 24 years old. To make my advertising campaign appealing I might include a slogan or quote that will stick in peoples head as soon as they will think of it or every time they buy or eat the chocolate. An advantage that I have for the audience is that younger generations are the ones that buy more they are always more inclined and interested in spending or trying new things older audiences might not eat chocolate as its too sweet for them, don't like spending money that much, or they want to stick to the chocolate they know. I believe the most challenging thing for this audience would be whether they watch television so I would have to put my advert on social media or billboard. conventions The conventions of television campaign are: